Irina drives the evolution of Euromonitor International’s Beauty offering. She leads the insights and commercial strategy across the beauty and wellness space. Bringing over 20 years of industry expertise, she provides strategic direction and foresight into the evolving health, beauty, and wellness landscape, with a special interest in women’s health. Throughout her tenure, Irina has led numerous projects and partnered with clients across the value chain, supporting growth acceleration and innovation strategies. With a high-profile thought leadership record, Irina has shared her expertise at leading events and forums, serving as a keynote speaker, panellist, and moderator.