Joerg Gruenwald is Founder and Chief Scientific Advisor of analyze & realize ag in Berlin, Germany, a specialized research and consulting company for nutraceuticals, functional foods, dietary supplements, and natural medicines. This organization is specialized in clinical trials and regulatory affairs, including claim substantiation for food products. As contract research organization (CRO), they have performed over 300 clinical trials with functional foods, nutraceuticals and natural products. He has published 13 books, including the bestsellers Physician’s Desk Reference PDR for herbal medicines, Plant-based Ingredients for Functional Foods, over 280 scientific articles and 2 CD-ROMs etc.

He is regular chairman and speaker at international conferences. He has worked as advisor to the FDA Office of Dietary Supplements, is on the International Advisory Board of the Research Council of Complementary Medicine, was Chairman of the International Committee AHPA American Herbal Products Association, member of the Council for Responsible Nutrition Botanical/Quality Standards Committee and member of the Ad Hoc Group on Botanical of the United States Pharmacopoeia (USP).