Joerg Gruenwald, PhD, is Founder of analyze & realize GmbH and the Founder and CEO of Phytopharm Consulting GmbH in Berlin, Germany, consulting companies for natural health products, phytomedicines, functional foods, dietary supplements etc. He also markets several natural products in different European countries from dietary supplements to herbal drugs. He has authored and edited 13 books, including Physician's Desk Reference (PDR) for Herbal Medicines, Plant-Based Ingredients for Functional Foods, Grüne Apotheke and acted as a co-editor of the American Botanical Council’s The Complete German Commission E Monographs, as well as over 300 scientific articles.