Emilie Hood is part of the Euromonitor research team, overseeing the Western European data alongside the rest of the London team. Emilie is an industry expert in beauty and health, building market data, interpreting consumer behavior and focusing on trends to identify opportunities, understand challenges, and forecast the market based on various sources on information both inside of EMI and the broader industry. She works closely with a range of clients in different sectors, helping then interpret data and understand the drivers behind growth on a granular and macro scale.