Heather Jackson is CEO and Co-Founder of GenM - the Menopause Partner for Brands and Home of the MTick, the universal shopping symbol for menopause-friendly products. She is a visionary leader and her personal journey through perimenopause exposed the lack of education, support and product availability, driving her to co-found GenM. The mission is to unite responsible brands and retailers to normalise the menopause conversation, create a vibrant menopause category and provide much-needed choice, trust, and visibility for menopausal consumers - ultimately empowering millions of women to have a better lived experience of menopause.