Krishna’s early work was in consumer marketing – first in McCann Erickson advertising and later as brand in-charge of food and hair-care brands at GlaxoSmithKline. He then joined Giract, the foremost food ingredients and technologies market research and forecasting business consultancy in Geneva, where he is now the President. Krishna has published many articles on food ingredients and has chaired and addressed various International Conferences. He is in the editorial board of the PFNDAI magazine.