Dr Krishnakumar’s early work experience was in consumer marketing – first in McCann Erickson Advertising and later as Product Manager at what is currently known as GlaxoSmithKline. He then joined Giract, the foremost food ingredients and technologies market research and forecasting business consultancy in Geneva, Switzerland, where he is now the Managing Director. He has published many articles on food ingredients, addressed various international conferences and moderated large panel discussions.