Jennifer Julian is the Chief Operating Officer at GenM, the menopause partner for brands and home of the MTick certification. An accomplished marketing leader with a passion for category development and customer experience, Jennifer has over 20 years of experience in the nutritional supplements and leisure industries, including nearly a decade at the board level. She has led end-to-end new product development, bringing category-leading, science-backed nutritional product solutions to both domestic and international markets. Her strategic vision has driven transformative business growth through extensive channel development across both B2B and B2C sectors, spanning digital and brick-and-mortar retail.