Will reports and analyses news covering the functional food, supplements, and wellness food sectors in Europe and Africa for NutraIngredients. He has a BSc in Biological Sciences, where he specialised in human physiology and health. After this, he gained a Masters in Print Journalism from the University of Sheffield in the UK, where he worked on a number of digital and print publications.
Since joining William Reed in 2015, Will has worked on NutraIngredients and FoodNavigator across various roles and regions. Areas of expertise include food and nutrition innovation, its regulatory landscape and the emergence of sports and personalised nutrition. Will also has a keen interest in the progress made in microbiome research and gut health.