Jen Julian is COO of GenM, the company behind the MTick®, the universal symbol and certification for menopause-friendly shopping that delivers choice, trust and visibility to the overlooked and underserved menopausal consumer. She has over 20 years of commercial and marketing leadership, across a variety of sectors, including nearly a decade at board level. Jen has extensive experience of new product development within nutritional supplements, having created innovative, commercially successful product portfolios. She has a proven track record in global channel expansion, high-impact marketing, and building high-performing teams, consistently driving sustainable growth in purpose-led, consumer-focused businesses.