Ingredient of the Year: Mind and Mood

Our award for Ingredient of the Year Mind and Mood aims to celebrate the best ingredients dedicated to supporting cognition, memory, alertness, mood, stress, anxiety, relaxation, sleep and brain recovery. All ingredients specifically designed for and marketed with brain health applications are eligible for entry into this award, including increasingly popular nootropics and adaptogens. From ingredients aimed at improving focus of gamers and students, through to solutions for busy professionals looking for a little extra help to destress, this award celebrates ingredients designed to meet the specific demands of the mind and mood category.

Our Judges will look at how your ingredient meets specific needs and will base their scores on your evidence to demonstrate: 

  • A genuine consumer demand or requirement based upon a common issue or risk factor 
  • Solid scientific evidence to demonstrate a unique nutritional solution to this need or problem – including peer-reviewed data to back up any performance or health claims made
  • Commercial success and engagement from your core target market(s). Give numbers and examples of sales and applications that are available in the market
  • What gives your ingredient the ‘X factor’ – something that makes it stand out from the crowd and edge out the competition (including evidence to back up claims)

To view the requirements for this category, click to download

Entries for The NutraIngredients Awards, Ingredient of the Year categories are required to have the ingredient in a finished product that is commercially available in Europe.

HOW TO ENTER:

Entries are now open and deadline to enter is Monday 3rd February, 2025 at 23:55pm CET.

SUBMIT YOUR ENTRY

JUDGING PROCESS: 

  • Once all entries are received they will be reviewed by the NutraIngredients Awards Judging Panel made up of independent judges from the industry.
  • Our 2025 finalists will be confirmed and notified in March 2025. 
  • Our 2025 winners will be announced during an awards' presentation in Barcelona on the Wednesday, 21st May 2025.