Sports and active nutrition products are positioned for both niche athletic populations and the more mainstream ‘active’ consumer. This award celebrates the best branded or own-label supplements, functional foods and beverages positioned to enhance athletic performance and recovery.

Our judging panel based their decision on the following criteria:

• Whether your product meets a genuine consumer demand, and how relevant the core ingredient is in meeting this demand
• Evidence that the product works for its specified use, including peer-reviewed data to back up any performance or health claims made
• Brand recognition and the commercial success of your product, including evidence of strong retail and consumer interest or listings of your product.
• Packaging ease of use and design, including appeal and ease of use, novelty.
• Evidence of that your product and its delivery system(s) has no, or beneficial, impact on bioavailability (especially if citing single ingredient data).
• What gives your product the ‘X factor’ – something that makes it stand out from the crowd and edge out the competition (including evidence to back up claims)

JUDGING PROCESS: 

• Entries were received and reviewed by the NutraIngredients Awards Judging Panel made up of independent judges from the industry.
• Our 2025 finalists have been confirmed and notified. 
• Our 2025 winners will be announced during an awards' presentation in Barcelona on the Wednesday, 21st May 2025.