Sports and active nutrition products are positioned for both niche athletic populations and the more mainstream ‘active’ consumer. This award celebrates the best branded or own-label supplements, functional foods and beverages positioned to enhance athletic performance and recovery.

Our judging panel will base their decision on the following criteria:

• Brand recognition and the commercial success of your product, including evidence of strong retail and consumer interest or listings of your product.
• Consumer demand and interest in your format, delivery system, and/or matrix – including how innovative any delivery system is.
• Whether your product meets a consumer demand, and how relevant the main ingredient is in meeting this demand
• Packaging ease of use and design, including appeal and ease of use, novelty
• Evidence that the product works for its specified use, where possible this will be product specific research, however research citing the main active ingredients solely will also be considered.
• Solid scientific evidence to demonstrate a unique nutritional solution to this need or problem – including peer reviewed data to back up any performance or health claims made
  
• Evidence of that your product and its delivery system(s) has no, or beneficial, impact on bioavailability (especially if citing single ingredient data).
• What gives your product the ‘X factor’ – something that makes it stand out from the crowd and edge out the competition (including evidence to back up claims)
  
  

To view the requirements for this category, click to download

Entries for The NutraIngredient Awards, Product of the Year categories are required to have the finished product commercially available in Europe. 

HOW TO ENTER:

Entries are now closed.

JUDGING PROCESS: 

• Once all entries are received they will be reviewed by the NutraIngredients Awards Judging Panel made up of independent judges from the industry.
• The three finalists will be confirmed and notified in March 2023. 
• The winners will be announced on Wednesday 3rd May, 2023.